About Us
From day one, entrepreneur and founder Marcia Kilgore had a vision for blending beauty with biomechanics, relentlessly committed to helping you feel better and move further. Working with scientists to bring her idea to reality, FitFlop was born.
Since bursting onto the scene in 2007, we have sold more than 65 million pairs of shoes in all corners of the globe, with that one original silhouette – The Walkstar 1 – expanding into a wide range of iconic styles from flip-flops, casual and smart shoes, to boots and sandals.
Whether it’s staple sneakers, sleek flats or durable rain boots – every shoe we create is rooted in our principles of enhancing natural movement and body alignment, combined with our sophisticated aesthetic and hallmark style.
Our global community shares a mindset: making smart choices. Choosing FitFlop is exactly that – an intelligent product, meticulously tested before it reaches your feet, helping you optimise your energy and get the most from your day.
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We realised that the really cool shoes are the ones you wear until they fall apart, that are so comfortable they call your name from the closet. Shoes with that perfect combination of biomechanics, comfort and fashion. We make them. And they - in turn - make us.
Marcia Kilgore
Our Technology
Want to know how we make our shoes so ridiculously comfy? It’s not magic, it’s science. Led by Dr Kim Lilley and her team, our in-house biomechanists work hard to develop world-class technology for out-of-this-world comfort. Because sure, shoes have to look good. But they also have to support you. Every sandal, shoe, sneaker and boot is engineered to work with your body alignment and natural movement, undergoing meticulous testing before reaching your feet. Afterall, you’ve got a lot to do. You need really great shoes.
Click here to read more about the different types of technology.