CRM Assistant
Power the emails millions open. Join FitFlop's CRM team today!
We usually respond within two weeks
Email is one of our most powerful revenue channels, and as we continue to grow, we’re looking for an ambitious CRM Assistant to help drive performance across email and SMS. Reporting to the Email Marketing Manager, you’ll support the planning, building and optimisation of campaigns that engage our existing customers, hit commercial targets, and strengthen long-term loyalty.
You’ll gain hands-on experience across campaign execution, segmentation, testing and performance analysis, learning how to balance creativity with commercial results. We’re looking for someone analytical, detail-oriented and eager to develop their channel expertise, with a strong instinct for what makes compelling, on-brand communication. Collaboration is key, so you’ll work closely with creative, trading and digital teams to deliver engaging campaigns that convert.
The Responsibilities:
Assist the Email Marketing Manager in planning and briefing email and SMS campaigns
Generate on-brand copy for email and SMS campaigns using AI tools.
Build complete email campaigns (HTML, links, dynamic content, audience, scenario etc.) using Bloomreach ESP/CDP and deploy.
Complete weekly and monthly reporting and analysis of campaigns/database for insight building and channel optimisation
Work with email service provider to ensure best practice is being followed
Assist Email Marketing Manager on channel projects
Stay abreast of competitor email activity and industry enhancements to ensure FitFlop are at the forefront of email marketing and new technologies
The Person:
Recent graduate with/or someone with 1 years + experience of email marketing within fashion retail or the footwear industry
Must be detail-oriented, deadline driven, and able to multi-task with solid organizational and time management skills
Highly analytical with good excel reporting skills and strong ability in writing clear and informed insights.
Must be able to craft precise AI prompts that generate accurate, on-brand copy, and confidently refine outputs to ensure they align with brand tone of voice.
Experience using an ESP essential, CDP preferred
Basic understanding of HTML principles
Good understanding of email marketing best practice
Experience of working within a fast-paced environment, and adhering to competing deadlines and priorities
Hard working, self-motivated, calm under pressure and enjoys working within a team to deliver business growth.
The Benefits:
👟 Product Allowance
⏰ Hybrid and flexible working hours
☀️ Summer Fridays (6 ½ days in July and August on Fridays)
🎂 A day off for your Birthday
🌴 25 days holiday + Bank Holidays
🗺️ Work from anywhere for 2 weeks
🚼️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
💆♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App
📚 Career development allowance ( Personal allowance to use on career development)
🏥 Private health care and or dental care (provided by AXA and DenPlan
🤩 Socials organised by Wellbeing and Feel Good group
➡️ Check out our careers page to learn more!
Equal Opportunities:
FitFlop is an equal opportunities employer. We are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and supported. We welcome applications from people of all backgrounds, regardless of age, gender identity, sexual orientation, disability, neurodivergence, ethnicity, religion or belief, or any other characteristic protected by law.
We actively encourage neurodivergent candidates and individuals with disabilities to apply. If you require any reasonable adjustments during the application or interview process, please let us know. We are committed to providing an accessible and supportive recruitment experience.
