The Trade Marketing Manager is the lynch pin between the Commercial and Brand team. Responsible for the planning and execution of all Trade Marketing activations across our US wholesale accounts.

Working closely with the Head of Global Trade Marketing and the Commercial teams your primary focus will be to maximise sales and marketing opportunities both online and offline, while also supporting elevating our brand visibility and consideration.

The Responsibilities:

• Managing the strategic planning of US wholesale including Bloomingdales, Macy’s, Walmart, Zappos, and Nordstrom, as well as multiple independent accounts.   
• Planning and executing 360 campaigns across key accounts with a focus on building brand visibility and consideration in store through engaging retail displays and online through influencer activations, PDP amplification, and sponsored product campaigns. 
• Managing seasonal brand page and product page updates, including A+ content.  
• Overseeing performance across self-managed portals to activate paid media campaigns making strategic recommendations and optimisations to drive success.  
• Acting as the first point of contact for the Sales teams, developing, and managing relationships with key stakeholders to understand commercial opportunities and coordinate Quarterly Review sessions reviewing past activations and aligning on future plans. 
• Working alongside the Planning Team to effectively monitor sell in styles and sell through opportunities to inform marketing campaign optimisations.  
• Managing individual account budgets, working closely with the Sales and Finance teams on forecasting in line with seasonal orders.  
• Working collaboratively with the Product, Commercial and Brand teams to deliver the creation of the effective Seasonal sell- in-tools and presentations to drive business performance. 
• Acting as the local brand guardian; delivering key market and competitor insights to influence strategies and new brand opportunities.   
• Organizing the execution of all US tradeshows with the support of the commercial team, ensuring premium standards & investigating new opportunities to scale reach.  
• Support and coordinate any local brand initiatives upon business requirement such as OOH, events and influencer collaborations.  
• Working from New York within our UK based Global Trade Marketing Team.

The Person:

• You will have already gained experience working within a Trade or Retail Marketing position within a similar industry.
• Relevant experience collaborating with retailers; understanding of larger key accounts as well as independent stores. 
• Experience working with online retailers and overseeing self-managed portals to activate campaigns.  
• Experience in developing and executing multi-channel marketing plans.  
• Highly creative, yet commercially minded. 
• Commercially astute with budget management experience. 
• Collaborator with excellent communication skills and the ability to influence at all levels within the business and externally.  
• Energetic, flexible, and keen to develop their skills across the full marketing and commercial mix. 
• Ability to ability to manage multiple projects and react fast to changing environments.  
  

The Benefits:

• 👟 Product Allowance (2 free pairs shoes a year and 50% off 20 pairs)
• ⏰ Hybrid and flexible working hours
• ☀️ Summer Fridays
• 🌴 19 days Paid Time Off
• 🎂 A day off for your Birthday
• 🗺️ Work from anywhere for 2 weeks
• 💰 401K contributions
• 📚 Career development allowance (Personal allowance to use on career development)
• 🏥 Health Care
• ➡️ Check out our careers page to learn more!