We’re passionate about putting our customers at the core of all that we do and we’re looking for an enthusiastic, detail-oriented Website Analyst to help better understand our users and analyse digital behaviour to provide actionable insights and recommendations to drive sales.

It goes without saying that you'll live and breathe all things ecommerce and be excited by pushing boundaries to put the FitFlop customer at the forefront of our business.

The Responsibilities:

• Google Analytics (GA4) super user, shaping new business reports on site health, customer patterns and KPIs to drive out trading actions
• Supports training in reporting suite to promote self-serve usage
• Weekly and ad-hoc reporting of site performance through trading KPIs, including benchmark creation – customer journey, funnel, time on site, discovery, customer & commerce
• Using data visualisation tools such as Google Data Studio to create clear, actionable insights for stakeholders.
• Ensuring the accuracy and quality of data while drawing insightful conclusions and making strategic recommendations.
• Reporting and impact quantification of new Product releases and site issues
• Daily site walks to identify breaks in customer journey and set quick actions to constantly improve experience
• Support Trading & CRM in shaping personalisation opportunities and measuring performance
• Work with Trading to model the impact of new ecommerce initiatives, features and functionality
• Support Digital Marketing & CRM with end-to-end customer journey insights.
• Support the CRO roadmap
• Lead liaison with Delivery team and Digital Marketing agency to ensure site analytics measure any KPIs needed to drive out trading actions

The Person:

• Proficiency in Google Analytics, or similar digital analytics platforms.
• Knowledge of GTM (Google Tag Manager)
• An eye for detail and a commitment to data accuracy and quality.
• Capable of interpreting data in order to make sound and timely business decisions
• Results focused with strong business acumen and a desire to deliver work of the highest quality
• Financially savvy – a whizz with numbers and reports, great attention to detail. Amazing Excel skills and ability to create reports
• Amazing interpersonal skills - you’ll have the opportunity to influence the strategic direction of the business in what is a very exciting time
• A Self-starter, highly motivated, proactive and positive attitude. Forward thinker who can drive ideas forward

Our Benefits:

👟 Product Allowance (2 free pairs shoes a year and 50% off 20 pairs)

⏰ Hybrid and flexible working hours

☀️Summer Fridays (6 ½ days in July and August on Fridays)

🌴25 days holiday + Bank Holidays

🗺️ Work from anywhere for 2 weeks

🚼️WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)

💆‍♀️ Wellbeing Program – Retail Trust, Sanctus Coaching and Calm App

📚 Career development allowance ( Personal allowance to use on career development)

🏥 Private health care and or dental care (provided by AXA and DenPlan

🫂 Socials organised by Wellbeing and FeelGood group

➡️ Check out our careers page to learn more!