• Our Story

  • Our Technology

  • Our Values

  • Our Approach

  • Our story image

    "We realised that the really cool shoes are the ones you wear until they fall apart, that are so comfortable they call your name from the closet. Shoes with that perfect combination of biomechanics, comfort and fashion. We make them. And they - in turn - make us."

    Marcia Kilgore

    Founder of FitFlop

    10 Years Ago, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists at London South Bank University. We put that advice into practice, created our revolutionary triple-density Microwobbleboard™ and launched it in our first FitFlop™ pair (the WALKSTAR™ I sandal).

    Our story image
    Our story image

    11 Years Ago, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists at London South Bank University. We put that advice into practice, created our revolutionary triple-density Microwobbleboard™ and launched it in our first FitFlop™ pair (the WALKSTAR™ I sandal).

    Our story image

    Tens of Millions of pairs have sold since, and we're repeatedly told - by people who love FitFlop - that we make the most comfortable shoes in the world.

    Sold in over 66 Countries, today we're a truly global business. Alongside our classic sandals, we now also make shoes, sneakers, clogs, boots and slippers, so legions of fans worldwide can feel the FitFlop effect any and every 'wear'.

  • Technology Muscles
    Technology Running

  • Marcia Kilgore - Founder of FitFlop

    At FitFlop we aim to be...

    Better...

    At what we do, all the time. By continually raising the bar on our product, our communications, customer service, work output, efficiency, respect for ourselves, our co-workers and our customers.


    Proud...

    Of every shoe we make, of our brand and its energy and of every interaction we have on behalf of our company.


    Appreciative...

    Of the opportunities we have, the people who work with and support us, the retailers who stock us, the suppliers who supply us and the customers who love us - we never take them for granted.

  • Our Approach to Diversity

    "We're committed to making sure we build teams with unique identities, from different backgrounds and perspectives"




    At FitFlop, we believe that innovation and creativity come from having a diverse workforce. This, in turn, enables us to make the world's most exciting ergonomic footwear, to think on our feet (on a global scale) and action things at speed so we can deliver that perfect combination of biomechanics, comfort and fashion.

    For us, diversity is not just about gender, race, sexual orientation, religion, disability and ethnicity, we're committed to making sure we build teams with unique identities, from different backgrounds and perspectives, where our work environment nurtures equal opportunities for all.

    We hire from a global pool of talent without discrimination, and this is clear when you take a look at our current team; we're proud to say that out of more than 200 employees across the globe, we have over 20 different nationalities, our teams encompass all ages, and we're cultivating gender balanced leadership with 50% of our management roles held by, what we call, SUPERWOMEN.
Loading...