• Our Story

  • Our Technology

  • Our Values

  • Our Approach

  • Our story image

    "We realised that the really cool shoes are the ones you wear until they fall apart, that are so comfortable they call your name from the closet. Shoes with that perfect combination of biomechanics, comfort and fashion. We make them. And they - in turn - make us."

    Marcia Kilgore

    Founder of FitFlop

    12 Years Ago, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists at London South Bank University. We put that advice into practice, created our revolutionary triple-density Microwobbleboard™ and launched it in our first FitFlop™ pair (the WALKSTAR™ I sandal).

    Our story image
    Our story image

    13 Years Ago, when we first put our precision ergonomics under a set of sporty-looking flip flop straps, the only rules we followed were dictated by expert biomechanists at London South Bank University. We put that advice into practice, created our revolutionary triple-density Microwobbleboard™ and launched it in our first FitFlop™ pair (the WALKSTAR™ I sandal).

    Our story image

    Tens of Millions of pairs have sold since, and we're repeatedly told - by people who love FitFlop - that we make the most comfortable shoes in the world.

    Sold in over 66 Countries, today we're a truly global business. Alongside our classic sandals, we now also make shoes, sneakers, clogs, boots and slippers, so legions of fans worldwide can feel the FitFlop effect any and every 'wear'.

  • Dr Kim Lilley

    Meet DR Kim Lilley, Research and Development Manager

    A day at the office

    A typical day doesn’t exist for Dr. Kim. Communication with all areas of the business is vital. Mornings are spent getting in touch with colleagues in Asia to catch them before the end of their working day, catching up on the latest developments. There will always be multiple projects to juggle at any one time, alongside researching new ideas and engineering tech specs for them.

    Kim is quick to acknowledge that a woman in her field is a rarity: “Most bio-engineering professionals are men, that’s just a thing. My Masters course was 85% men. Although it could be seen as a hindrance, I tried to see it as an opportunity to show that I was just as good as the men.” Kim regularly returns to the University of Exeter as a guest speaker and lecturer.

    This experience is something she’d like to pass on to anyone starting out in their career, along with the advice to pursue the field you love: “Do something that you enjoy, because you have to spend so much time doing it. If you don’t want to do it, your motivation will waver. The reaction I get when great test results and customer feedback come through on a shoe is worth every bit of effort I put in. Because I know I’ve created something that really works.”

    Well said, Kim.

    Meet DR Kim Lilley, Research and Development Manager

    Get to know the people behind FitFlop, every step of the way

    This week we caught up with Dr Kim Lilley, our in-house biomechanist and Research and Development Manager. Read on to find out what inspired her to create better shoes than she could find, plus what she can expect from a day at the office.

    Finding her feet

    Kim comes from a medical family, with a chemist Dad, neuro-physiotherapist Mum, and consultant doctor brother. In school she gravitated towards the maths and science subjects and always wanted to pursue a career in medical science, but discovering the field of biomechanics was a happy accident.

    After completing a degree in sports medicine, Kim chose to pursue a Masters degree and settled on a speciality in paediatrics, before discovering the biomechanics course on the very day she was due to sign up. She convinced her tutor there and then to allow her to switch (we at FitFlop are so grateful to this tutor!). Upon completing her MSc she was offered a fellowship award from her university to study for a PhD.

    During her final year of PhD work at the University of Exeter, as if she wasn’t busy enough, Kim set up a gait analysis lab within a sports injury clinic: “My day, 9 to 5, was seeing patients every hour. Then I’d go home and write my PhD in the evenings. It was a bit of a crazy year. I realised I was recommending certain shoes to people, but actually it made me realise I wanted to make better shoes than those I was recommending.”

    Arriving at FitFlop

    This discovery helped Kim make the decision to move away from clinical work. She joined us at FitFlop shortly after, in July 2012, to run the Research and Development department. One of the first initiatives she was involved in looked at a new approach to testing footwear, designing new and improved ways to measure every aspect of a shoe in partnership with the Human Performance Lab at the University of Calgary.

    To give you a bit of background about The Human Performance Lab, it’s considered to be among the best in the world and is run by Dr. Benno M. Nigg, who wrote the majority of the biomechanics books Kim read while completing her PhD. The partnership with the lab was successful from the beginning, says Kim, because of FitFlop’s attention to detail: “They realised we were a brand that liked to do explorative, thorough studies. Since then we’ve continued to work with them on all new products. I go there about once a year to check on the progress of our projects and discuss new ideas. They tell us we’re creating products that are beating so many other ranges in terms of comfort.” Every new technology FitFlop produces is tested against a like-for–like competitor through a biomechanical study. The Lab research feeds into the product development process to ensure all shoes that are launched meet our strict standards.

    FitFlop supreme comfort explained

    You know they feel ah-mazing (as do we), but sometimes it’s nice to know why. Here’s the science behind our shoes, explained…

    1. Pressure diffusing

    Our shoes maximise the surface area underfoot, so your weight is distributed evenly. The result is each step feels springy, not jarring.

    2. Lightweight

    We spend a lot of time making sure our shoes lift you up, not weigh you down.

    3. Cushioned

    Thanks to our ultra-comfortable midsoles your feet will feel blissfully cosseted all-day-long.

    4. Flexible

    Stiff might be good for drinks, or even collars, but not for shoes. Our flex-friendly designs mean your feet can move freely.

    5. Impact absorbing

    Our range of midsoles feature different technologies (see the description at the bottom of every product page) – but each one ensures that no matter which style you pick, you will always feel as though you’re walking on a cloud.

    6. Foot shaped

    I know, shoes made to fit real feet, not a cartoon idea of feet. Genius!

    7. Biomechanically engineered

    By studying (long and hard) the way the body works, we’ve designed our shoes to improve body alignment and enhance natural movement. So all of you feels good. Not just your feet.

    Technology Running
  • Marcia Kilgore - Founder of FitFlop

    At FitFlop we aim to be...

    Better...

    At what we do, all the time. By continually raising the bar on our product, our communications, customer service, work output, efficiency, respect for ourselves, our co-workers and our customers.


    Proud...

    Of every shoe we make, of our brand and its energy and of every interaction we have on behalf of our company.


    Appreciative...

    Of the opportunities we have, the people who work with and support us, the retailers who stock us, the suppliers who supply us and the customers who love us - we never take them for granted.

  • Our Approach to Diversity

    "We're committed to making sure we build teams with unique identities, from different backgrounds and perspectives"




    At FitFlop, we believe that innovation and creativity come from having a diverse workforce. This, in turn, enables us to make the world's most exciting ergonomic footwear, to think on our feet (on a global scale) and action things at speed so we can deliver that perfect combination of biomechanics, comfort and fashion.

    For us, diversity is not just about gender, race, sexual orientation, religion, disability and ethnicity, we're committed to making sure we build teams with unique identities, from different backgrounds and perspectives, where our work environment nurtures equal opportunities for all.

    We hire from a global pool of talent without discrimination, and this is clear when you take a look at our current team; we're proud to say that out of more than 200 employees across the globe, we have over 20 different nationalities, our teams encompass all ages, and we're cultivating gender balanced leadership with 50% of our management roles held by women.
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